The ByBento Business Model
ByBento operates as a three-way marketplace, simplifying content creation by seamlessly connecting clients with vetted creative professionals through a standardized and scalable platform.
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Clients
Brands, Venues & SMEs with content needs
ByBento Platform
Project Standardization
Automated Workflows
Quality Assurance
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Freelance Creatives
Vetted photographers & videographers
The Road to Launch: June Action Plan
Four workstreams—Business, Systems, Branding, and Website—are progressing in parallel. The following timeline highlights key deliverables for the core development pillars to meet the end-of-June launch target.
Target Market Focus
ByBento's strategy targets a diverse but specific set of clients in Cape Town who require regular, high-quality, and straightforward content without the complexity of large agency campaigns.
Core Technology Stack
A lean, no-code/low-code approach was chosen to build a robust and scalable Minimum Viable Product (MVP) quickly, prioritizing functionality and speed-to-market.
Framer
For the public-facing marketing website, enabling rapid design and deployment.
Softr / Airtable
To build the integrated client/freelancer portal and manage the core database.
Typeform
For visually appealing and user-friendly client brief and freelancer onboarding forms.
Make / Zapier
To create powerful automations and integrations between the forms, database, and notifications.
Branding Evolution
The brand identity is being refined to better reflect the company's professional, efficient, and modern service, moving away from a playful feel to a sleek, high-impact aesthetic.
FROM: Playful & Yellow
ByBento
Initial concept was seen as too playful, lacking a professional edge.
TO: Sleek & Red
ByBento
New direction favors a bold red/white scheme inspired by Japanese aesthetics for a stronger, more modern impact.
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